Hart House Advisory works with founders. Sometimes that means helping someone build her first real pipeline. Sometimes it's a 15-year business owner who's outgrown her referral network. Sometimes it's a portfolio company that needs to perform before the next raise. Same approach. Same standards. Different stakes.
We don't audit from the outside and hand you a report. We get inside the business, understand what's actually broken, and build the system that fixes it — then we make sure it runs without us.
Our clients are building real businesses in industries that weren't built for them. They're excellent at what they do. They're not yet excellent at getting in front of the people who need it.
Her business lives on referrals and relationships. She's excellent at delivery, invisible to people who've never met her. She knows she needs to grow beyond word-of-mouth but doesn't yet have the system to do it — and she's not sure where to start.
She's been operating for years — certified MWBE, strong revenue, contracts that took a decade to build. She's ready to expand into new geography, new customer segments, or new contracts that require a different kind of visibility than she's ever needed. The GTM infrastructure that got her here won't get her there.
Her company had layoffs, or never had a real marketing function. The fund has a timeline. She needs a senior operator who can assess what exists, build what doesn't, and hand it back running — without adding permanent headcount.
Every engagement is scoped for what the business actually needs. Some founders start at the beginning. Some come in knowing exactly where the gap is. We meet you where you are.
You're excellent at what you do. This session figures out why the right clients aren't finding you — and what to do about it.
Most demand problems aren't marketing problems. They're targeting problems. We examine exactly where the pipeline is breaking down, who thinks you're for them versus who you're actually reaching, and where the gap lives. Then we tell you plainly what to do about it.
You have clarity on who you're for. Now you need the system that gets you in front of them.
Three weeks. We build your ICP, sharpen your messaging, design the demand infrastructure, and hand you a 90-day execution plan — specific enough to run with, flexible enough to adapt. This is the operational foundation most founders were never given.
You're not starting over. You're starting somewhere new — and that requires a different system than the one that got you here.
For impact founders entering a new geography, a new customer segment, or launching into a vertical where they're unknown. We build the positioning, messaging, and demand infrastructure for that specific entry. Not recycled from what already works. Built for where you're going.
For founders who are ready to have a real seat at the table — not a consultant they brief once a month, but a strategic partner who is inside the work with them.
A standing weekly engagement. Strategy, accountability, and execution guidance delivered continuously. We adjust in real time as the market responds. You stop making marketing decisions alone.
Your portfolio company had layoffs, or never had a real marketing function. The fund has a timeline. You need someone who can walk in, assess what exists, build what doesn't, and hand it back running — without adding permanent headcount.
The pilot engagement is a defined 90-day build. We come inside the company, establish the GTM system from the ground up — including AI-powered execution workflows that keep running after we leave — and hand the fund a portfolio company that's no longer a marketing liability.
After the pilot, you know what Hart House brings to a portfolio company. Now you can deploy it across the portfolio.
Each subsequent engagement runs the same 90-day build — tailored to the specific company, its stage, and the fund's timeline. The relationship between Hart House and the fund is the asset. You get a trusted marketing operator you don't have to re-evaluate every time a portfolio company needs one.
These aren't arbitrary steps. Each engagement is designed to build on the last. You don't have to start at the beginning — but most founders find that clarity comes before infrastructure, and infrastructure comes before scale.
Hart House Advisory is built for founders who are willing to be honest about what isn't working and give us a real seat at the table. If that's not where you are yet, that's okay — this just isn't the right engagement.
You've built something real and you know it's time to grow beyond what got you here. You're willing to hear that some of what you're doing isn't working. You want a partner who operates at the level of your ambition — not a vendor who executes your instructions.
You're looking for validation of what you're already doing. You need someone to execute a strategy you've already decided on. You're not ready to examine what's actually breaking down. There are excellent partners for that work — Hart House isn't it.
One per quarter. By application.
Once per quarter, Hart House reserves one engagement for a small business owner building something real in her community — a salon, a boutique, a catering company, a studio — who just needs her marketing to show it.
A review of your current customer-facing presence — website, social profiles, Google listing, and in-person touchpoints. A 60-minute working session. A one-page Visibility Brief delivered within 48 hours: what's working, what's not, and the three highest-impact changes to make first.